Privacy Policy | Lavery Pennell

1. Introduction

This Privacy Policy explains how Lavery Pennell collects, uses, stores and protects personal data when you visit and interact with this website (the “Site”). It is intended to give readers a clearer picture of what information is processed, why that processing happens and what rights may be available under applicable UK data protection law.

2. Data controller

The data controller responsible for personal data processed through this Site is the operator of Lavery Pennell. If you want to ask how data is handled or make a rights request, you can contact us using the information provided near the end of this policy or on the contact page.

3. Data we collect

Depending on how you use the Site, we may process the following categories of information:

• Usage data: information about how you use the Site, including pages visited, time spent, referring URL, device type, browser type, and approximate location (e.g. country or region derived from IP address). This may be collected automatically via cookies and similar technologies.
• Technical data: IP address, browser type and version, operating system, device identifiers, and other technical information necessary for the operation and security of the Site.
• Communication data: if you contact us (e.g. by email or a contact form), we will process the content of your message and your contact details in order to respond to you.
• Marketing and preferences: if you sign up to any newsletter or marketing communications, we will process your email address and any preferences you express.

We do not require user registration in order to browse the Site. We also do not collect payment card details for gambling activity; where you choose to use a casino or other external service, those payments and account details are handled by the relevant third party under its own policies.

4. How we use your data

Where we have an appropriate lawful basis, we may use personal data for the following purposes:

• To operate and improve the Site: to provide the Site, fix errors, and improve content and user experience.
• Analytics: to understand how visitors use the Site (e.g. which pages are popular, how users navigate) so we can improve our services. This may involve cookies and similar technologies; see our Cookie Policy for details.
• Affiliate and commercial purposes: we may use data (including usage and referral data) to attribute visits or sign-ups to third-party operators and to optimise our commercial relationships. This may involve sharing pseudonymised or aggregated data with partners.
• Security and legal compliance: to protect the Site from abuse, fraud, or illegal activity, and to comply with legal or regulatory obligations.
• Communications: to respond to your enquiries and, where you have opted in, to send you newsletters or marketing (you can unsubscribe at any time).

5. Cookies and similar technologies

The Site may use cookies and related technologies, including analytics tags and local storage, to support performance, measurement and commercial attribution. More detail is available in our Cookie Policy, which explains the main categories involved and how readers can manage choices through browser settings or other consent tools where provided.

6. Sharing your data

We may disclose personal data to selected third parties where reasonably necessary for the operation of the Site, including:

• Service providers: third parties who help us run the Site (e.g. hosting, analytics, email delivery). We require them to use your data only for the purposes we specify and in accordance with data protection law.
• Affiliate and advertising partners: we may share pseudonymised or aggregated data (e.g. that a user from a certain region clicked a link to a particular operator) for attribution and commercial purposes. We do not sell your personal data to third parties for their own marketing in a way that identifies you by name.
• Regulators and law enforcement: where required by law or to protect our rights, we may disclose data to authorities.

If you click through to a casino, affiliate platform or any other external website, that destination may collect and process information under its own privacy notice. Lavery Pennell does not control those external practices and cannot be responsible for how another operator uses your data once you leave this Site.

7. Data retention

We keep personal data only for as long as it is reasonably needed for the purposes described in this policy, unless a longer period is required or permitted by law. In practice, retention periods may vary depending on whether the data relates to analytics, security monitoring, correspondence or legal compliance.

8. Security

Appropriate technical and organisational measures are used to reduce the risk of unauthorised access, disclosure, loss or misuse of personal data. These measures may include secure hosting, restricted access, software updates and, where relevant, encryption or pseudonymisation. No online environment can be guaranteed to be completely secure, but reasonable safeguards are applied.

9. International transfers

Personal data may be processed in the UK and, where relevant, in other jurisdictions used by service providers or analytics partners. If data is transferred outside the UK, appropriate safeguards will be used where required, such as adequacy regulations, contractual protections or another lawful transfer mechanism recognised under UK data protection law.

10. Your rights (UK GDPR)

Under UK data protection law, you have the right to:

• Access: request a copy of the personal data we hold about you.
• Rectification: request correction of inaccurate or incomplete data.
• Erasure: request deletion of your data in certain circumstances (“right to be forgotten”).
• Restriction: request that we restrict processing in certain circumstances.
• Data portability: request a copy of your data in a structured, machine-readable format where the processing is based on consent or contract and is carried out by automated means.
• Object: object to processing based on legitimate interests or for direct marketing.
• Withdraw consent: where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.
• Complain: lodge a complaint with the Information Commissioner’s Office (ICO) in the UK (ico.org.uk).

If you want to exercise one of these rights, contact us using the details below. We will respond within the period required by law, subject to any permitted extension where a request is unusually complex or where multiple requests are made at the same time.

11. Children

The Site is intended for adults. We do not knowingly seek to collect personal data from children or market gambling-related content to anyone under 18. If you believe information relating to a minor has been provided through the Site, please contact us so the matter can be reviewed.

12. Changes to this policy

This policy may be updated from time to time to reflect changes in law, our data practices or the services used to run the Site. When updates are made, the revision date at the top of the page will be changed and, where appropriate, additional notice may also be provided.

13. Contact

If you have questions about this Privacy Policy or want to make a data rights request, please contact us at contact@laverypennell.com.